
Christopher Berry,
Digital Marketing Consultant
I’m Christopher Berry. I’m a digital marketing consultant based in Orlando, FL. I’ve spent 30 years in digital marketing working with HVAC companies, plumbers, roofers, cleaners, electricians, and dozens of other local business types. I work directly on your account. No account managers. No junior teams. Just a Google certified consultant who knows what it takes to grow a local service business.
Plans start at $750/month with no long-term contracts.
SEO | PPC | AI Search | Lead Generation | eCommerce
Expertise & Certifications









Big Results. Without The Agency Price Tag.
Big agencies charge big retainers. Then they assign your account to someone with two years of experience and a checklist. You’re not a priority. You’re a line item.
When you hire me, you work directly with me. No account managers. No handoffs. I know the Google local ecosystem inside and out, and I know what makes home service buyers click, call, and book. I bring 30 years of that experience straight to your business. And as a certified Google Partner agency, I’ve got the credentials to back it up.
| What You Get With Me | What You Get With a Big Agency |
|---|---|
| Direct access to a 30-year veteran | Junior account manager |
| Month-to-month, no contracts | 6 to 12 month lock-in |
| Starting at $750/month | $1,500+ monthly retainers |
| Google-certified specialist | Generalist team |
| Daily account monitoring | Weekly or monthly check-ins |
| Deep home services expertise | Cookie-cutter strategy |
Services From a 5-Star Rated Digital Marketing Consultant
Google Business Profile (GBP) Management
Your Google Business Profile is the first thing a local customer sees when they search for your trade. If it’s not optimized, you’re handing jobs to the competition. I manage your profile every month to keep it ranking, converting, and building trust.
- Category and service area optimization
- Weekly post and update management
- Photo strategy and upload schedule
- Review response and reputation monitoring
- Q&A management and spam fighting
Local Service Ads (LSA) Management
If you run a home service business, Local Service Ads are the fastest way to get calls from buyers who are ready to book right now. I manage your LSA account daily so you stay in the top three spots and only pay for leads that matter.
- Google Verified badge setup and verification
- Daily bid and budget management
- Lead dispute filing and credit recovery
- Profile optimization to maximize your ranking
- Weekly performance reviews
PPC Management
I run paid ads on Google, Meta, Microsoft, Nextdoor, and Amazon. I work directly inside your accounts. I cut wasted spend, fix quality scores, and target buyers who are ready to call right now.
- Google Search Ads
- Google Local Service Ads
- Meta Ads (Facebook and Instagram)
- Microsoft Ads
- Nextdoor Ads
- Amazon Ads
Search Engine Optimization (SEO)
I improve the technical foundation, local relevance, content, and authority of your website so it earns visibility where your customers are searching. The work is built around how people actually look for home services: by problem, service, neighborhood, and city, not generic keywords alone.
- Technical SEO: I review crawlability, site structure, page speed, mobile usability, internal links, and indexation so search engines can find, understand, and prioritize your pages.
- Local SEO and Maps: I align your website with your Google Business Profile, service areas, categories, reviews, and local signals to support stronger visibility in organic results and the Map Pack.
- Service and location content: I build or improve pages that clearly explain what you do, where you work, and why customers should choose you, without thin, duplicate city page filler.
- On-page optimization: I refine titles, headings, copy, images, calls to action, and internal links to match real search intent and turn more visits into calls and booked jobs.
- Authority and ongoing improvement: I identify credibility gaps, quality link opportunities, and content priorities, then monitor performance and make informed adjustments over time.
AI Search Strategy (AEO and GEO)
Search is changing fast. I improve helpful content, accurate business details, and technical accessibility so people and AI tools such as ChatGPT, Google AI Overviews, Perplexity, and Claude can understand your business more easily. This is not a shortcut or a guarantee of mentions, citations, recommendations, or placement. It is a practical way to make the information AI systems and customers need easier to find, verify, and use.
- Answer Engine Optimization (AEO): I structure pages around the questions customers ask before they call regarding services, pricing factors, service areas, process, credentials, and next steps, so answers are direct, accurate, and easy to extract.
- Generative Engine Optimization (GEO): I clarify your company’s services, locations, experience, differentiators, and proof points across the site so generative search tools have consistent, useful context.
- Business-data consistency: I help align important facts such as your company name, phone number, address, service areas, hours, categories, and core services across your website and key local profiles.
- Schema markup: I implement and refine relevant structured data, such as LocalBusiness, Organization, Service, FAQ, Review, and Breadcrumb markup where it accurately reflects the page, to help search engines interpret your content and business details. Schema supports understanding; it does not create guaranteed rich results or AI citations.
- Content and citation readiness: I strengthen expertise signals, clear service explanations, original FAQs, customer proof, and sourceable business information so your site is a more useful reference when people research local providers.
- Ongoing visibility review: I track changes in search behavior and AI-result surfaces, then prioritize the practical website improvements that support discoverability and qualified leads.
Lead Generation for Home Services
I help home service businesses get more calls, more leads, and more booked jobs from local search. Whether you do HVAC, plumbing, roofing, cleaning, or electrical, I work to improve your visibility in local Maps and help you get set up with the Google’s Local Services Ads verification program for high-quality, pay-per-lead advertising.
- Home service “near me” search domination
- Google Local Service Ads setup and daily management
- Lead dispute filing and credit recovery
- Map Pack ranking optimization
Industries I Serve as a Digital Marketing Consultant
| HVAC | Law Firms | |
| Plumbing | Real Estate | |
| Roofing | Insurance | |
| Electrical | Restaurants | |
| Cleaning | Dental Practices | |
| Pest Control | Therapy Practices | |
| Lawn Care | Funeral Homes | |
| Garage Door | ||
| Gutter Cleaning | ||
| Pool Service | ||
| Painting | ||
| Tree Service | ||
| Window and Siding |
If you run a local business that depends on calls and booked jobs, I can help.
How I Work
Here’s what working with me as your digital marketing consultant actually looks like:
| Phase | What Happens |
|---|---|
| Audit | I review your current ads, SEO, and GBP setup to find where you’re losing money and missing leads. |
| Build | I fix the problems, optimize your accounts, and launch campaigns built for your specific trade and service area. |
| Grow | I monitor daily, adjust weekly, and report monthly to improve efficiency and support qualified call volume over time. |
Why Home Service & Local Businesses Choose Me
I’ve been in digital marketing since the early internet. I founded and exited The Host Group Inc. and have worked with brands including Topps, Westgate Resorts, Verizon, Planet Fitness, and Ripley’s. I’ve seen every Google update, every algorithm shift, and every ad platform change since search advertising began.
That experience is what I bring to your roofing company, your plumbing business, your cleaning service. You don’t get a junior rep learning on your dime. You get 30 years of real-world knowledge applied directly to your account every single day.
Frequently Asked Questions
Ready To Get Started?
Let’s Talk
Contact me today for a complimentary online marketing audit. I’ll dive into your current setup, pinpoint why you aren’t getting enough calls, and map out an exact blueprint to fix it. There’s no obligation, just 5-star rated, expert advice tailored to your trade. Let’s get started.
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