(855) 564-6631
eCommerce Consulting
Running an online store is harder than it looks. You’re spending money on ads. Traffic is coming in. But the sales and the margins still aren’t where they need to be. That’s the most common problem I hear from eCommerce store owners. More ad spend won’t fix it. A smarter strategy will. I’m Christopher Berry, an independent eCommerce consultant based in Orlando, Florida. I’ve spent 30 years helping online brands fix what’s draining their profits and build marketing that actually scales. I hold six Google certifications and I work directly with every client. You’ll never get handed off to a junior team or an account manager who doesn’t know your store. If your products are good and your store still isn’t growing the way it should, let’s find out why.
What’s Holding Your Store Back
Most eCommerce stores don’t have a traffic problem. They have a profitability problem. Clicks are coming in but the right buyers aren’t converting, and ad costs keep eating into margins.
Here’s what I see most often:
| Problem | What It’s Costing You |
|---|---|
| Weak product page SEO | Shoppers can’t find you in Google |
| Poor product feed quality | Google Shopping ads underperform |
| High cost per click | Budget burns fast with little return |
| Slow site speed | Visitors leave before they buy |
| Wrong audience targeting | Traffic with no buying intent |
| Thin category pages | Low organic rankings for key terms |
None of these problems fix themselves. They get worse over time.
What I Do as Your eCommerce Consultant
SEO for eCommerce
I help your store rank higher in Google for the products and categories your customers are actually searching for. More organic traffic means more sales that don’t cost you per click.
What I work on:
- Product page keyword research and optimization
- Category and collection page strategy
- Internal linking and site architecture
- Technical SEO fixes for speed and crawlability
- Content that supports product discovery
Google Shopping Ads and PPC
I manage paid search campaigns built to put your products in front of shoppers who are ready to buy. I pay close attention to your product feed because that’s where most Shopping campaigns quietly fail.
What I handle:
- Google Shopping campaign setup and optimization
- Product feed audits and quality fixes
- Search and Performance Max campaigns
- Audience targeting and bid strategy
- Ad copy testing and negative keyword management
- Weekly budget reviews tied to your ROAS targets
AI Search Optimization
Shoppers are using ChatGPT, Perplexity, and Google AI Overviews to research products before they buy. I make sure your store shows up in those results and builds trust before a competitor does.
What I focus on:
- Structured data and schema markup for products
- Content that earns AI citations
- Brand authority signals that AI tools recognize
- Product descriptions built for both humans and AI
Conversion Rate Optimization
Getting traffic is only half the job. I review your checkout flow, product pages, and site structure to remove friction and increase the percentage of visitors who actually buy.
Who I Work With
I work best with established eCommerce stores that have traction but aren’t scaling the way they should. That includes:
| Store Type | Common Goal |
|---|---|
| Shopify stores | Improve ROAS, fix product feed, grow organic |
| WooCommerce stores | Technical SEO, speed fixes, ad management |
| BigCommerce stores | Category SEO, Shopping ads, conversion improvements |
| DTC brands | Lower customer acquisition cost, build repeat revenue |
| Niche product sellers | Dominate a specific category in search |
If you’re doing at least $10,000/month in revenue and want to grow without throwing more money at ads that aren’t working, we’re probably a good fit.
My Process
I don’t send you a proposal and disappear. Here’s exactly how I work:
| Step | What Happens |
|---|---|
| 1. Store Audit | I review your site, product feed, ad accounts, and analytics |
| 2. Gap Analysis | I identify exactly where you’re losing traffic, sales, and margin |
| 3. Strategy Build | I create a prioritized plan focused on your biggest opportunities |
| 4. Execution | I implement changes myself — not a junior staffer |
| 5. Monthly Review | We meet, review results, and adjust the plan |
Why Work With Me
| What You Get | Why It Matters |
|---|---|
| Direct access to me | No account managers, no handoffs |
| 30 years of experience | I’ve seen what works and what wastes money |
| Six Google certifications | Search, Shopping, Analytics, Measurement, Video, GBP |
| 5 star rated consultancy | Clients stay because results are real |
| Month to month plans | No long term contracts, no lock in |
| Plans starting at $750/mo | Transparent pricing from day one |
I’ve worked with brands across retail, specialty goods, and direct to consumer. I know how Google Shopping, AI search, and organic SEO work together to drive profitable growth.
Frequently Asked Questions
Ready For Better Margins?
Let’s Talk
Monthly Plans Start At $750/mo.
I’ll review your store, your ads, and your numbers. Then I’ll tell you exactly where I think the biggest opportunities are. No pitch deck. Just a straight conversation.
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