How do you track results for a therapy practice?

I track phone calls, contact form submissions, and appointment request conversions. I filter out spam and unqualified contacts so the numbers you see reflect real prospective clients. Every month you get a plain language report showing what's working and where I'm making adjustments.

Therapy Marketing

Most therapists and practice owners went into this work to help people. Not to figure out Google. But here you are with open appointment slots, a website that barely gets any traffic, and a referral pipeline that isn’t growing fast enough. The people who need you most can’t find you. Mental health services are in higher demand than ever. People are actively searching online for therapists who specialize in exactly what you offer. If your practice isn’t showing up at the top of those results, you’re losing clients to practices that invested in their therapy marketing. The fix is a focused strategy built around how people actually search. I’m Christopher Berry, a Google certified digital marketing consultant with 30 years of experience. I work with therapists, group practices, and counseling centers across Florida and nationwide to fill their calendars with the right clients. Plans start at $750 a month.

Why Your Referral Network Isn’t Enough Anymore

Referrals built your practice. They still matter. But today, most people search Google before they ever pick up the phone. They look for a therapist who specializes in their specific concern, read your reviews, check your availability, and make a decision in minutes.

If your practice doesn’t show up on that first page, someone else gets that client.

A therapy marketing consultant who understands the mental health space changes that. I know how people search when they’re struggling. I know what messaging feels trustworthy and what feels clinical or cold. I build campaigns that connect real people to real help at exactly the right moment.

My Services

Search Engine Optimization (SEO)

I help therapy practices rank higher when someone searches for “therapist near me,” “anxiety counseling,” “trauma therapy,” or “couples counseling in [city].” I target high intent keywords, optimize your service pages, build local authority, and create content that answers the questions your ideal clients are already asking.

I also fix technical issues like page speed and crawlability so Google can rank you properly. The result is steady, organic traffic that doesn’t stop when you pause a budget.

PPC Marketing

PPC puts your practice at the very top of Google immediately, above organic results and competitors. I build targeted campaigns for individual therapy, couples counseling, adolescent therapy, anxiety, depression, trauma, and more. I use high intent keywords, tight geographic targeting, and copy that speaks with empathy to someone who is actively looking for help.

I continuously test and optimize to lower your cost per lead and increase booked consultations. You get fast visibility without waiting months for SEO to kick in.

Google Business Profile Optimization

Your Google Business Profile is often the first thing a prospective client sees. I optimize it with accurate service descriptions, updated hours, specialties, photos, and service areas. I help you build more reviews and respond in ways that reflect your practice values. This is how you win “therapist near me” searches and show up in the Map Pack.

Local Service Ads

Local Service Ads place your practice at the very top of Google with the “Google Screened” badge. You only pay when someone actually calls or messages you. I set up and manage your campaign, handle the verification process, optimize your service categories, and filter out unqualified leads. This is one of the most cost effective ways for therapists to generate inquiries right now.

AI Search Optimization

More people are using tools like ChatGPT, Perplexity, and Google’s AI Overviews to ask questions like “what kind of therapist should I see for anxiety” or “best therapists in [city].” I optimize your content so AI search tools understand your practice, trust your expertise, and recommend you in their answers. This is an emerging channel most therapy practices aren’t touching yet.

Services at a Glance

Service	What It Does	When You See Results
Search Engine Optimization (SEO)	Ranks your practice in organic search results	3 to 6 months
Google Business Profile	Boosts visibility in Google Maps and local results	Within weeks of setup
PPC Marketing	Puts your name at the top of search results immediately	Within days of launch
Local Service Ads	Shows a Google Screened badge and drives direct calls	Within days of launch
AI Search Optimization	Gets your content found in AI and voice driven answers	2 to 4 months

Who I Work With

I work with solo therapists, group practices, and multi location counseling centers. If you provide any of the following, I can help you grow:

Individual therapy and counseling
Couples and marriage counseling
Adolescent and child therapy
Trauma informed therapy (EMDR, somatic, etc.)
Anxiety, depression, and OCD treatment
Substance use and addiction counseling
LGBTQ+ affirming therapy
Telehealth and virtual therapy practices
Psychiatric and medication management practices

My Process

When you contact me, I start with a free review of your website and local search presence. I look at where you rank, how your profile appears, what your competitors are doing well, and where the real opportunities are. Then I build a clear plan based on your goals and your market.

I manage your therapy marketing personally. You work directly with me. There are no junior account teams, no handoffs, and no one reading from a script. Every month I send a simple report showing calls, clicks, and leads. You’ll always know what your budget is producing.

I keep my client roster intentionally small so every practice gets real attention.

Why Choose Me

I’ve spent nearly three decades in digital marketing. I hold multiple Google certifications including Search, Analytics, Shopping, Video, and Measurement. I’m based in Orlando and serve therapy practices nationwide.

Working with a therapy marketing consultant who understands the mental health space saves you time, money, and frustration. You don’t have to explain why your messaging needs to feel safe and approachable. You don’t have to teach me about HIPAA considerations or why certain ad copy can backfire. I already know. Every strategy I build respects the clinical nature of your work while aggressively growing your inquiry volume.

Let’s Compare	Christopher Berry	Large Agency
Who manages your account	Me, directly	A rotating junior team
Industry knowledge	Therapy and mental health focused	General, across many industries
Reporting	Plain language monthly reports	Automated dashboards
Contract required	No, month to month	Often 6 to 12 months
Starting price	From $750/mo	Typically $1,500/mo or more
Point of contact	One person, always	Varies by account

Frequently Asked Questions

How do I help you attract more of the right clients?

I focus on the specific language your ideal clients use when they’re ready to book. Instead of chasing broad traffic, I optimize your campaigns and content around searches like “EMDR therapist near me,” “anxiety therapist for teens,” or “trauma counseling [city].” That specificity means the people who reach out are already a strong match for your practice.

Can you help my practice get the Google Screened badge for Local Service Ads?

Yes. I walk you through the entire verification process including license submission and background check requirements. The Google Screened badge puts your practice at the very top of search results and builds instant credibility with someone who is actively looking for help.

How do you handle marketing while staying HIPAA compliant?

Patient privacy is non negotiable. I make sure all tracking pixels, contact forms, and call tracking tools are configured to protect protected health information. I focus therapy marketing on top of funnel intent, connecting the person in need to your practice without capturing sensitive details along the way.

What is the difference between SEO and PPC for therapists?

SEO builds long term visibility that compounds over time. Once your pages rank, you get traffic without paying per click. PPC gets you to the top of Google immediately but stops when you pause the budget. Most therapy practices that want steady, predictable growth run both. I can manage either or both for you.

Do you work with group practices and multi location offices?

Yes. I work with solo therapists and large group practices. For multi location practices I build location specific campaigns and optimize each office’s Google Business Profile separately so each location shows up in its own local market.

What does therapy marketing cost?

Plans start at $750 a month. That includes hands on management, monthly reporting, and direct access to me whenever you have a question. There are no long term contracts.

Do you require a long term contract?

No. All plans are month to month. I earn your business by delivering real results every month.

What makes you different from a general marketing agency?

Most agencies treat a therapy practice like any other local business. I understand the tone, the compliance considerations, and the trust signals that matter to someone choosing a therapist. You get a consultant who speaks your language, not a generalist who has to learn your industry from scratch.

Can you help a telehealth only practice?

Yes. Telehealth practices need a different strategy than brick and mortar offices since there’s no single location to anchor local SEO. I build statewide or national visibility strategies that target the states where you’re licensed and the specific populations you serve.

Ready to fill your calendar?

Let’s Talk

Monthly Plans Start At $750/mo.

You’re good at what you do. Let’s make sure the right people can find you. Contact me today for a free review of your online presence and a clear plan to grow your practice.

(855) 564-6631

Orlando, FL