What industries do you specialize in for SEO?

Home services is my primary niche including HVAC, plumbing, electrical, roofing, cleaning, lawn care, pest control, and garage door companies. I also work with dental practices, funeral homes, eCommerce brands, and professional services businesses.

Search Engine Optimization

Q: What does your SEO audit include?

My audit covers technical health including crawl errors, page speed, mobile usability, and indexation. It also covers on-page factors like title tags, headers, content structure, and internal linking. I review local signals including your Google Business Profile, citations, and NAP consistency, and I run a competitive gap analysis showing where your competitors outrank you and why.

Your website is invisible and it’s costing you real money. Every day a customer searches for what you do and doesn’t find you, that lead goes to a competitor. That’s an SEO problem. It’s fixable.

I’m Christopher Berry, an SEO consultant with 30 years of experience helping businesses rank higher, drive more qualified traffic, and turn that traffic into calls, leads, and booked jobs. I work directly with you. No junior account managers. No agencies running your account on autopilot.

SEO takes time but it compounds. Done right, it keeps working for you long after you stop paying for every click.

Ask me for a free SEO aduit today.

What I Do as Your SEO Consultant

What’s Included	What It Does
Technical SEO Audit	Finds crawl errors, speed issues, and structural problems holding you back
On-Page Optimization	Aligns titles, headers, content, and schema to target the right keywords
Local SEO	Gets you ranked in the Map Pack for your city and service area
Content Strategy	Builds topical authority so you rank for more than just your homepage
Google Business Profile	Optimizes your GBP listing to drive more calls and map visibility
AI Search Optimization	Positions your site to be cited by ChatGPT, Gemini, and Perplexity
Monthly Reporting	Clear numbers on rankings, traffic, and leads every single month

The Problem With Most SEO Services

Most agencies sell you a package, run a few reports, and collect a check. You don’t know what they’re doing. You don’t talk to the person doing the work. And six months in, you still can’t find yourself on Google.

Here’s what goes wrong:

Junior staff handle your account after the salesperson closes the deal
Cookie-cutter strategies that ignore your market and your competitors
Reports full of vanity metrics instead of rankings and leads
No one optimizing for how people actually search today, including AI tools

I fix all of that. You talk to me. I do the work. You see the results.

My SEO Approach: Three Layers of Search Visibility

Search has changed. Google is still critical, but AI tools like ChatGPT and Gemini are now answering questions directly. I build visibility across all three layers.

Traditional SEO

This is the foundation. I optimize your website technically and on-page so Google can crawl it, understand it, and rank it. That means fixing speed issues, cleaning up your site structure, targeting the right keywords, and building content that actually answers what your customers are searching for.

Answer Engine Optimization (AEO)

Featured snippets, voice search, and Google’s AI Overviews all pull from the same source: well-structured content that directly answers questions. I restructure your pages and add schema markup so your business becomes the answer, not just a result.

Generative Engine Optimization (GEO)

When someone asks ChatGPT or Gemini to recommend an HVAC company, a plumber, or an electrician in their city, does your business come up? It won’t if your site isn’t optimized for AI citation. I set up the right technical signals, including llms.txt files and structured data, so AI tools can read your site, understand your expertise, and recommend you.

Who I Work With

I specialize in small and medium-sized businesses that need more leads from organic search. Most of my clients are in home services, but I work across several industries.

Industry	Common Goals
HVAC Companies	Rank for emergency and seasonal search terms
Plumbers	Show up in the Map Pack across their full service area
Electricians	Beat national directories like Angi and HomeAdvisor
Roofers	Generate storm season leads without paying for every click
Cleaning Companies	Build recurring traffic for residential and commercial searches
Lawn Care	Dominate local search in multiple zip codes
Dental Practices	Rank for high-intent treatment and location terms
Funeral Homes	Improve visibility for at-need and pre-need searches
eCommerce Brands	Drive product and category page traffic from Google Shopping and organic

Why Hire Me as Your SEO Consultant

What You Get With Me	What You Get With a Big Agency
Direct access to me, the person doing the work	Account managers who rotate every few months
Strategy built around your business and market	Generic packages built for volume
30 years of experience including every major algorithm update	Junior staff learning on your budget
Monthly reporting in plain English	PDF reports full of charts that don’t explain anything
Month to month plans starting at $750/month	Long contracts with big upfront fees
AI search optimization built in	SEO playbook from five years ago

I’ve been doing this since 1998 when I launched my first web hosting company. I’ve navigated every major shift in search: Penguin, Panda, Hummingbird, RankBrain, Core Web Vitals, and now the AI era. I know what works and what burns your budget.

I hold six active Google certifications: Google Analytics, Google Ads Search, Google Ads Measurement, Google Ads Video, Google Shopping, and Google My Business. I apply that technical foundation to every SEO strategy I build.

SEO Services and Pricing

All plans are month to month. I don’t lock you into contracts. I earn your business by delivering results.

Plan	Best For	Starting Price
Local SEO	Single-location businesses targeting one city or service area	Included
Multi-Location SEO	Businesses serving multiple cities or zip codes	Custom quote
SEO + GBP Management	Local SEO bundled with Google Business Profile optimization	Included
Full-Service SEO	SEO, GBP, AI search optimization, and content strategy together	$750/month

Frequently Asked Questions

How long does SEO take to work?

It depends on where you’re starting from. Technical fixes can show results in weeks. Significant ranking movement for competitive keywords usually takes three to six months. The good news is the results compound. Traffic you earn in month three keeps growing in month six and beyond.

What’s the difference between local SEO and regular SEO?

Regular SEO focuses on ranking in the standard blue links on Google. Local SEO targets the Map Pack, the three-business block that shows up for searches like “plumber near me” or “HVAC company in Orlando.” Most home service businesses need both. I optimize for both.

Do I need SEO if I’m already running Google Ads?

Yes. Ads stop the moment you stop paying. SEO builds traffic you own. Most of my clients run both because ads drive calls now while SEO builds long-term visibility that lowers your cost per lead over time.

What is GEO and why does it matter?

GEO stands for Generative Engine Optimization. It’s the practice of making sure AI tools like ChatGPT, Gemini, and Perplexity can read, understand, and recommend your business. As more people skip Google and ask AI directly, showing up in those answers becomes critical. I build this into every SEO strategy.

How do you track whether SEO is working?

I track keyword rankings, organic traffic, and lead volume. You get a monthly report in plain English. I also track your Google Business Profile performance separately so you can see how your map visibility is trending alongside your website rankings.

Do I have to sign a long-term contract?

No. All plans are month to month. I don’t believe in locking clients in. If I’m not producing results, you should be free to walk away. Most clients stay because the results show up.

What does your SEO audit include?

My audit covers technical health (crawl errors, page speed, mobile usability, indexation), on-page factors (title tags, headers, content structure, internal linking), local signals (GBP, citations, NAP consistency), and a competitive gap analysis showing where your competitors outrank you and why.

Can you help with content creation?

Yes. Content strategy is part of every SEO plan. I identify the pages you need, the topics to target, and the structure that earns rankings. I can write the content or guide your internal team on what to create.

Do you work with businesses outside of Florida?

Yes. I’m based in Orlando but I work with clients across the country. Most communication happens by phone, email, and video call. My process works the same regardless of your location.

What industries do you specialize in?

Home services is my primary niche: HVAC, plumbing, electrical, roofing, cleaning, lawn care, pest control, garage door, and similar trades. I also work with dental practices, funeral homes, eCommerce brands, and professional services businesses.

Want a Free SEO Audit?

Let’s Talk

Monthly Plans Start At $750/mo.

Fill out the form and I’ll personally dig into your rankings, speed, content, visibility and more. I’ll walk you through exactly what I found and what it would take to fix it. You’ll leave knowing exactly where you stand and what it costs to get real results.

(855) 564-6631

Orlando, FL

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