Search Engine Optimization

Help the right people find your business and understand why they should contact you. I improve the content, structure, and technical foundations that connect search visibility with a useful customer experience.

I’m Christopher Berry, an SEO consultant with 30 years of digital marketing experience. You work directly with me on clear service pages, internal linking, page speed, and a straightforward path to an inquiry.

Monthly plans start at $750. No long term contracts.

   Top Rated 
 Service 2026
    
 
  
 5.0 
 verified by Trustindex 
 Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.

“Clean the House Before You Invite People Over”

Many clients first contact me about PPC management. They are frustrated by advertising costs and too few leads. Before recommending more traffic, I look at the website receiving it. Does the page explain the right service? Can visitors find what they need? Is the next step clear?

My approach is simple: clean the house before you invite people over. SEO helps people discover your business. Useful landing pages help them decide whether to contact you. I work on both.

What I Do as Your SEO Consultant

Focus	What I improve
Technical SEO	Crawlability, indexing, sitemaps, broken links, mobile usability, and page speed.
Service page content	Clear explanations of your services, experience, process, and the questions customers ask before calling.
Internal linking and navigation	Useful connections between service pages, industry pages, supporting information, and contact options.
Page and image information	Relevant titles, descriptions, headings, descriptive image text, and accurate structured data.
Local visibility	Consistent business details and a Google Business Profile that connects people with relevant website pages.
Conversion paths	Clear calls to action, working forms, clickable phone numbers, and tracking that distinguishes activity from inquiries.
Monthly audits	Review performance, identify new problems, and prioritize the next improvements.

What Makes a Page Ready for Visitors

A visitor should understand what you do without piecing together information from unrelated pages. I review the content and the route from the search or ad to the next action.

Full explanations of the service and the problems it solves.
Screenshots or other useful visuals where they help explain the work.
Internal links that answer the next question or lead to a related service.
Clear navigation and a direct path to a call or inquiry form.
Page speed and a usable experience on mobile devices.

Strong organic rankings do not directly lower your Google Ads click costs. Relevant, useful landing pages can support ad quality and may improve advertising efficiency. I evaluate click costs and inquiry quality separately instead of promising that one website change will reduce both. Google explains how ad quality affects costs.

Built Through Hands On Experience

I built my website from nothing. I wrote content around experience, expertise, authoritativeness, and trustworthiness, often called E E A T. I developed internal links, improved titles and descriptions, refined image information, and made navigation and conversion paths clearer.

I also publish to Google Business Profile weekly, linking relevant posts to service and industry pages. For example, a post about garage door marketing connects the services I offer with the jobs a business wants, from spring repairs to new door installations, and links to a dedicated garage door marketing page.

That is a practical example of connecting the message, destination, and next step. Posting frequency alone is not proof of better rankings. I use performance data and monthly audits to decide what needs attention next.

SEO Reporting That Shows the Whole Picture

More search visibility is useful, but it is only one part of the journey. I review impressions, clicks, and inquiry signals separately. This anonymized example shows why.

Search Console comparison showing 47 clicks and 19K impressions for June through August 2026, versus 57 clicks and 4.1K impressions for March through May. — Anonymized Search Console screenshot comparing June 1 through August 31 with March 1 through May 31, 2026. The interface rounds impression totals; exact figures appear in the table below.

Google Search Console metric	March 1 – May 31, 2026	June 1 – August 31, 2026
Search impressions	4,104	19,016
Search clicks	57	47

Both periods cover 92 days of website wide Google web search performance. Impressions increased, while clicks decreased. This is evidence of greater visibility, not evidence of more leads or a proven effect from any single change. It prompts a closer review of queries, relevant pages, titles, and the searches attracting impressions.

GA4 organic search report showing six LeadFormSubmission key events from June 1 through September 25, 2026. — Anonymized GA4 screenshot for June 1 through September 25, 2026. Organic Search is selected and Key events is filtered to LeadFormSubmission. The chart shows all events.

In a separate GA4 review covering June 1 through September 25, 2026, organic search traffic recorded six LeadFormSubmission events from four tracked users. These events were triggered by thank you page views. They require comparison with form records before being treated as qualified leads. They are not six confirmed customers, and they are not attributed solely to this SEO page.

This is how I approach your reporting: explain what improved, what did not, and what the available evidence can actually support.

SEO Improvement Steps

Step	What happens
Review	I check search performance, website content, technical issues, and the path to an inquiry.
Prioritize	I identify the problems and opportunities that matter to your services and goals.
Improve	I make the agreed content, linking, navigation, or technical changes.
Measure	I review the next period of data and use the findings to guide further work.

Where AI Search Fits

SEO and AI Search share useful foundations: accessible pages, clear content, accurate business information, and evidence of experience. I include AI Search in the broader plan, while keeping this service focused on organic visibility and the customer journey. Visit my AI Search consulting page for the detailed approach.

Who I Work With

Your situation	What I assess
One business serving a local area	Your service pages, local visibility, business profile, and inquiry paths.
Several locations or service areas	The content and technical work needed for each location, with scope priced accordingly.
Paid traffic producing too few inquiries	The connection between your ads, landing pages, offer, and measurement.

My Certifications

You deserve proof that your marketing is backed by real platform expertise, not guesswork. I hold active certifications across Google Ads, Google Analytics, Google Business Profile, Microsoft Advertising, and AI powered ads, so you know every strategy is built on verified, current platform knowledge.

AI Powered Performance Ads Certification
Windsor AI Data Integration Expert
Google Ads Search Certification
Google Ads Display Certification
Google Ads Shopping Certification
Google Ads Video Certification
Google Ads Measurement Certification
Google Analytics Certification (Universal & GA4)
Google My Business Certification
Microsoft Search Certification

See the issuing organization and date for each certification on my Certifications page.

Frequently Asked Questions

How long does SEO take to work?

Timing depends on your starting point, competition, the work required, and when search engines process changes. Some technical fixes can be reflected sooner than broader content improvements. I review progress monthly without guaranteeing a ranking, a deadline, or continual traffic growth.

What’s the difference between local SEO and regular SEO?

SEO improves visibility in organic search results. Local SEO also addresses location based searches and Google Maps visibility. For a service business, I review website pages alongside business details, service areas, and Google Business Profile information.

Do I need SEO if I’m already running Google Ads?

SEO and Google Ads serve different roles, but both benefit from a useful website. I review the service content, landing page relevance, navigation, speed, and inquiry path before assuming you need more advertising spend. Organic rankings do not directly determine your advertising click costs.

How does AI Search fit into your SEO service?

I package SEO, PPC, and AI Search around your goals. Clear content and accessible pages support the overall approach. My dedicated AI Search consulting page explains the additional work in more detail. No service can guarantee that an AI tool will recommend your business.

How do you track whether SEO is working?

I use Search Console to review Google search impressions, clicks, and page performance, and Analytics to examine organic visits and inquiry signals. I inspect what conversion events actually measure. A thank you page view is not automatically a qualified lead, so form records and call reporting matter when available.

Do I have to sign a long term contract?

No. Monthly plans start at $750 with no long term contracts. I agree on the scope and pricing with you before work begins. Advertising spend is separate from management fees.

What does your SEO audit include?

I review crawlability, indexing, sitemaps, page speed, mobile usability, service content, titles, descriptions, internal links, business details, and the path to an inquiry. Search Console and Analytics help identify where further investigation is needed. I explain the priorities and the proposed work in plain language.

Can you help with content creation?

Yes. I interview you about your services, experience, training, warranties, and customer questions. I build fuller explanations, use relevant screenshots or visuals where helpful, and connect related pages with internal links. The aim is useful content that helps someone understand your business and make a decision.

Do you work with businesses outside of Florida?

Yes. I’m based in Orlando and work with businesses across the country. Calls, email, and video meetings make it possible to review the work together wherever you are located.

What industries do you specialize in?

Home services are my primary focus, including HVAC, plumbing, electrical, roofing, cleaning, lawn care, pest control, garage doors, and similar trades. I also work with dental practices, funeral homes, ecommerce businesses, and professional services.

Do I need a new website before starting SEO?

Not necessarily. I first assess whether the current site can support clear service pages, useful navigation, working contact options, and the necessary technical improvements. The audit determines whether targeted changes are enough or a larger project is warranted.

Why do you audit the website every month?

Websites and search performance change. Regular audits help identify broken links, outdated content, tracking problems, and pages that need improvement. I use those findings to prioritize ongoing work instead of repeating the same checklist without reviewing the results.

Want a Free SEO Audit?

Let’s Talk

Monthly Plans Start At $750/mo.

Fill out the form and I’ll personally dig into your rankings, speed, content, visibility and more. I’ll walk you through exactly what I found and what it would take to fix it. You’ll leave knowing exactly where you stand and what it costs to get real results.

(855) 564-6631

Orlando, FL

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