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Real Estate Marketing
Real estate agents and brokers are losing business every day to competitors who figured out digital marketing first. Referrals dry up. Zillow eats your margin. Social posts get likes but generate zero leads.
The agents winning right now have a system. Strong local SEO. Paid ads that reach buyers and sellers at the right moment. A Google Business Profile that makes them the obvious choice on the map. That system doesn’t happen by accident. It gets built.
I’m Christopher Berry, a real estate marketing consultant with 30 years of experience. I work with independent agents, teams, and brokerages across Florida and nationwide. My job is to build the kind of digital presence that generates consistent leads without depending on referral luck or third party portals.
Plans start at $750/month. No long term contracts. You work directly with me.
What Real Estate Marketing Actually Fixes
| The Problem | What I Do About It |
|---|---|
| Zillow and Realtor.com own your leads | I build visibility you control through local SEO and Google |
| Buyers and sellers can’t find you online | I optimize your GBP and website to rank in the Map Pack |
| Ads waste budget on bad clicks | I manage PPC and LSA so you pay for real inquiries |
| You look the same as every other agent | I build neighborhood authority that sets you apart |
| Referrals are unpredictable | I create consistent inbound lead flow month over month |
Real Estate Marketing Services
| Service | What’s Included |
|---|---|
| Local SEO | Neighborhood pages, keyword targeting, on page optimization, citation building |
| Google Business Profile | Full optimization, review strategy, weekly posts, category and service setup |
| PPC Management | Google Search Ads targeting buyers and sellers with intent based keywords |
| Local Service Ads | Google Screened badge setup, lead management, dispute filing |
| AI Search Visibility | Structured content so AI tools like ChatGPT and Gemini recommend you |
| Website Optimization | Page speed, content structure, conversion rate improvements |
| Reputation Management | Review generation strategy and response protocols |
Who I Work With
I work with real estate professionals who are serious about growing their business online. That includes:
- Independent agents who want to stop depending on referrals and Zillow
- Real estate teams that need local SEO and paid ads working together
- Brokerages building a brand in a specific market or expanding into new territories
- Luxury agents competing for high value listings in specific zip codes
- New agents who need to build visibility fast in a crowded market
- Investor focused agents who work with buyers looking for off market or rental properties
If you generate business by listing and selling homes, I can help you get found by the people who are actively looking.
How Google Local Service Ads Work for Real Estate
Real estate agents qualify for Google Local Service Ads. These appear above traditional PPC ads and above organic results. You pay per lead, not per click.
To appear in LSA, you need the Google Screened badge. That requires a background check and license verification. I walk you through the entire process so you pass quickly and start generating phone calls fast.
Once you’re live, I manage:
- Bid settings and max per lead targets
- Lead dispute filing for wrong numbers and solicitors
- Profile optimization to maintain top three placement
- Response time monitoring to protect your ranking score
Google Business Profile Optimization
Your Google Business Profile is your most valuable free marketing asset in real estate. It drives Map Pack rankings, phone calls, and direction requests from buyers and sellers in your area.
I optimize every element of your profile:
Categories
Agent, brokerage, and service specific selections
Service Areas
Defined by zip code and neighborhood, not just city name
Business Description
Written with conversational keywords AI tools use to recommend local experts
Weekly Posts
Listings, market updates, and local content that keeps your profile active
Review Strategy
A system to generate consistent 5 star reviews without begging clients
Photo and Q&A management
Complete and current so Google treats you as an active business
Local SEO for Real Estate
National portals can’t out local you. That’s the gap I exploit for every agent I work with.
I build neighborhood level SEO that makes you the authority in the specific areas where you want to list and sell. That means:
- Dedicated landing pages for each community, subdivision, or zip code you serve
- Content that answers the questions buyers and sellers are actually searching for
- Internal linking structures that tell Google exactly what markets you own
- Citation consistency across 50 or more directories so your NAP data is clean
- Schema markup that helps search engines and AI tools understand exactly who you are and where you work
Me vs. a Real Estate Marketing Agency
| Christopher Berry | Typical Agency | |
|---|---|---|
| Who does the work | Me, directly | Junior account managers |
| Contract required | Month to month | 6 to 12 month minimums |
| Real estate focus | Yes, specialized strategy | Generic marketing templates |
| Communication | Direct access to me | Ticket system or account rep |
| Starting price | $750/month | $1,500 to $3,000+/month |
| Reporting | Clear and plain language | Dashboard you have to interpret yourself |
The Visibility Audit
Every engagement starts with a full review of where you stand. I look at:
| Audit Area | What I Check | Why It Matters |
|---|---|---|
| NAP Consistency | Name, address, phone across 50+ directories | Inconsistent data kills local rankings |
| Map Pack Position | Your rank vs top 3 competitors | Shows exactly how far you are from page one |
| GBP Health | Completeness, review velocity, post activity | Google rewards active profiles |
| Content Depth | Do you have pages for every neighborhood you serve? | Topical authority drives organic rankings |
| AI Visibility | How AI tools describe and categorize you | ChatGPT and Gemini are driving referrals now |
| Ad Account Review | Waste spend, keyword quality, conversion tracking | Most accounts waste 30 to 50% of budget |
Frequently Asked Questions
Ready to Stop Waiting on Referrals?
Let’s Talk
Monthly Plans Start At $750/mo.
Ready to stop depending on referrals and third party lead platforms? I’ll audit your current presence and show you exactly what’s holding you back.
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