Google's AI Overviews now appear for 82% of legal queries. To stay visible, your content must be "citation-worthy"—meaning it should directly answer complex legal questions that AI platforms want to reference.

Law Firm Marketing

Who I Work With

I work with law firms and solo practitioners across every major practice area, including:

Practice AreaCommon Search Targets
Personal Injury“car accident lawyer,” “slip and fall attorney,” “injury lawyer near me”
Family Law“divorce attorney,” “child custody lawyer,” “family law near me”
Criminal Defense“criminal defense lawyer,” “DUI attorney,” “defense lawyer near me”
Estate Planning“estate planning attorney,” “will and trust lawyer,” “probate attorney”
Immigration Law“immigration lawyer,” “green card attorney,” “visa lawyer near me”
Employment Law“employment attorney,” “wrongful termination lawyer,” “workplace lawyer”
Corporate / Business Law“business attorney,” “contract lawyer,” “LLC formation attorney”

If your firm needs more qualified calls and fewer wasted ad dollars, I can help.

The Problem With Legal Marketing Right Now

Legal is one of the most competitive search categories in Google. Cost per click on personal injury keywords can run $50 to $300 or more. AI Overviews now appear on over 80% of legal queries, pushing traditional organic results further down the page. And most firms are either overpaying agencies that assign junior staff or running ads with no optimization at all.

I fix all three of those problems.

My Law Firm Marketing Services

Search Engine Optimization (SEO)

Legal SEO isn’t just about ranking for “lawyer near me.” It’s about owning every variation a potential client types when they’re scared, hurt, or confused. I target high-intent keywords like “what to do after a car accident,” “how much does a divorce cost,” and “criminal defense attorney [city].” I optimize your service pages, build local authority, fix technical issues, and create content that answers real questions your future clients are already searching. The result is steady, compounding traffic that doesn’t stop when you pause a budget.

PPC Advertising

PPC puts your firm at the very top of Google the same day we launch. I build tightly targeted campaigns for personal injury, family law, criminal defense, estate planning, and more. I use high-intent keywords, geographic targeting, and ad copy that speaks directly to someone who needs legal help right now. I cut out wasted spend on broad match terms and irrelevant clicks. You get leads fast, and I keep tightening the campaign every week to lower your cost per case inquiry.

Google Business Profile Optimization

When someone searches “lawyer near me,” your Google Business Profile is often the first thing they see — before your website, before your ads. I optimize your profile with accurate practice areas, updated hours, compelling descriptions, and photos. I help you build and manage your review strategy. A strong GBP means more Map Pack placements, more calls, and more trust before anyone ever visits your site.

Local Service Ads (LSAs)

LSAs put your firm at the absolute top of Google with a “Google Screened” badge. You only pay for real leads, not clicks. I handle the full setup — license verification, insurance documentation, service area targeting, and lead management. For personal injury and family law firms especially, the Google Screened badge is a massive credibility signal that converts browsers into callers. I monitor and optimize your LSA campaign daily so you’re not overpaying for leads or missing your target zip codes.

AI Search Optimization

More people are asking ChatGPT, Perplexity, and Gemini questions like “what should I do after a car accident” or “do I need a lawyer for a DUI.” If your firm isn’t showing up in those answers, you’re invisible to a growing segment of your market. I optimize your content so AI platforms understand your firm, trust your expertise, and recommend you when someone asks a legal question you can answer. This is the channel most firms haven’t touched yet. That’s your advantage right now.

Why Work With Me

30 Years of ExperienceThree decades of digital marketing across SEO, PPC, LSAs, and local search. I’ve seen what works and what wastes money.
Google CertifiedSix active Google certifications including Search, Measurement, and Analytics.
Direct Access to MeYou talk to Christopher Berry, not an account manager. Every call, every report, every strategy decision.
Legal Marketing ComplianceI understand attorney advertising rules, state bar requirements, and what you can and can’t say in ads.
AI Search ReadyI optimize your content for ChatGPT, Perplexity, and Gemini before your competitors even know it matters.
No Long-Term ContractsMonth to month. I earn your business every single month.
Case-Quality FocusI don’t chase clicks. I build campaigns around the cases you actually want to sign.
Nationwide ServiceBased in Orlando, FL. I work with law firms across the United States.
Transparent PricingPlans start at $750/month with no hidden fees and no surprises.

Frequently Asked Questions

Is Your Firm Ready For AI Search?

Let’s Talk

Monthly Plans Start At $750/mo.

Your future clients are searching right now. They’re looking for someone they can trust in a high-stress moment. The firm that shows up first, looks credible, and has strong reviews wins that case. I build the marketing system that makes that firm yours.

(855) 564-6631

Orlando, FL

You agree to receive email communication from us by submitting this form.

Certified With 3 Decades Experience