Window & Siding Marketing

Homeowners don’t replace their windows or siding on a whim. They research for weeks, read reviews, compare contractors, and collect multiple estimates before they sign anything. That buying cycle is long, and it’s almost entirely driven by Google. If your window and siding company isn’t showing up at the top of local search during that research phase, you’re invisible. Your competitors are getting the calls, booking the estimates, and closing the high ticket jobs while your crews sit idle and your sales team waits for the phone to ring.

That’s a window and siding marketing problem. And it’s one of the most fixable problems in the home improvement industry.

I’m Christopher Berry, a Google certified digital marketing consultant with 30 years of experience. I work with window and siding companies across Florida and nationwide to get them found online, generate more estimate requests, and build a steady pipeline of high value jobs. I handle the marketing so you can stay focused on running your crews and closing contracts.

The Problem Most Window and Siding Companies Face

Most contractors I talk to are great at what they do. They show up on time, do clean installs, and leave a job site looking sharp. But their digital presence tells a different story. A weak Google Business Profile. A website that doesn’t rank. No strategy for turning clicks into calls. Meanwhile, a competitor with half the experience is showing up first and winning the business.

Here’s where window and siding companies usually fall short online:

Problem	What It Costs You
Not ranking in the Map Pack	Losing “near me” searches to competitors
No Local Service Ads setup	Missing homeowners ready to call right now
Generic website with no local SEO	Paying for ads because organic traffic is zero
Slow review growth	Losing trust before a homeowner ever calls
No financing messaging in ads	High bounce rates from sticker shock
Weak or missing Google Business Profile	Invisible on mobile search

What I Do

I build window and siding marketing systems that work across every stage of the homeowner’s decision. Fast leads now, and sustainable visibility long term.

Service	Speed	Cost Model	Best For
Google Local Service Ads (LSA)	Immediate	Pay per lead	Homeowners ready to call now
Google Ads (PPC)	Fast	Pay per click	Full home window and siding replacements
Google Business Profile (GBP)	Medium	Monthly management	Map Pack and “near me” searches
Local SEO	Long term	Monthly retainer	Cutting cost per lead over time
AI Search Optimization	Growing	Monthly retainer	Visibility in ChatGPT, Gemini, and AI Overviews

Google Local Service Ads (LSA)

LSAs put your business at the very top of Google, above the regular ads and above the map. You only pay when a homeowner actually contacts you. That’s a big deal for a high ticket service like window and siding replacement.

Google Guaranteed badge: I walk you through the background check and license verification process to earn the blue checkmark. That badge builds trust before a homeowner even clicks.
Top of page placement: Your business shows up above everything else on the page. No other ad type gets you that position.
Lead dispute filing: If you get a spam call, a telemarketer, or an out of area lead, I dispute the charge with Google and get your money back.
Budget management: I track your weekly spend and adjust your max per lead settings to keep your cost per call in line.

Google Ads (PPC)

When a homeowner is searching for “window replacement cost” or “best siding contractor near me,” I want your ad to be the first thing they see.

Financing messaging: Windows and siding are expensive. I put your financing offer directly in the ad headline to lower the barrier and increase click through rates.
Negative keywords: I block searches from DIYers, renters, and parts shoppers so your budget stays focused on full installation jobs.
Dedicated landing pages: I send clicks to a page built specifically to convert estimate requests, not your homepage.
Competitor targeting: I can show your ads to people who are already comparing local contractors.

Google Business Profile

The Map Pack is where the majority of local search clicks go. If your business isn’t in the top three results on Google Maps, you’re losing jobs every single day.

Full profile audit and optimization: I fix every gap in your GBP so Google has every reason to rank you higher.
Service area strategy: If you cover multiple cities or counties, I make sure Google knows exactly where you work.
Photo strategy: I tell you exactly which project photos to upload and how often. Before and after shots of window installs and siding jobs are some of the most powerful trust builders you can post.
Review velocity: I help you build a simple system for collecting consistent reviews after every job.

Local SEO

Ads stop the moment you pause your budget. SEO keeps working. I build long term visibility so your window and siding company earns organic traffic without paying for every single click.

Keyword targeting: I go after what homeowners actually search. Terms like “energy efficient window replacement,” “fiber cement siding installer,” and “window and siding company near me.”
Landing page optimization: I improve or build location specific pages that tell Google you serve each market you work in.
Content strategy: I help you answer the questions homeowners ask before they call. What does new siding cost? How long do replacement windows last? What’s the ROI on new siding?
Technical SEO: Site speed, schema markup, mobile optimization. I make sure Google can crawl and trust your site.

AI Search Optimization

Homeowners are increasingly asking ChatGPT, Gemini, and Google’s AI Overviews for contractor recommendations before they run a traditional search. I optimize your online presence so your business gets cited when AI tools answer questions like “who are the best window and siding companies near Orlando.”

Who I Work With

I work with window and siding companies that are ready to grow. That usually means:

Replacement window contractors looking for more estimate requests from high intent homeowners
Siding installation companies that want to rank for local searches and stop relying on referrals alone
Exterior remodeling contractors handling both windows and siding who need a full digital strategy
Multi crew operations that need consistent lead flow to keep every team busy
Owner operators who handle sales themselves and want to stop chasing cold leads

If your average job is $5,000 or more and you want more of them, I can help.

Why Work With Me Instead of an Agency

Most agencies put your account on autopilot after the first 30 days. You get a junior account manager reading from a dashboard once a month. That’s not how I work.

When you hire me, you work directly with me. Every day.

What Agencies Do	What I Do
Assign you to a junior manager	You talk directly to me
Lock you into 12 month contracts	Month to month, no long term commitment
Run generic ad copy	Copy written specifically for window and siding buyers
Report on vanity metrics	I report on leads, calls, and cost per acquisition
One size fits all strategy	Strategy built around your services, markets, and margins

I’m Google certified across six areas including Search, Analytics, Measurement, Video, Shopping, and Business Profile. I’ve been doing this for 30 years. Your account gets senior level attention every single day.

Frequently Asked Questions

What does window and siding marketing management cost?

Plans start at $750 a month. What’s included depends on which services we run. Most window and siding clients start with a combination of GBP management and either LSA or PPC. We build from there based on what’s driving results.

Do I need SEO if I’m already running Google Ads?

Yes. Ads give you leads today. SEO builds visibility you don’t have to keep paying for. Most serious window and siding contractors run both. Over time, SEO lowers your overall cost per lead significantly.

How do I get my business into the Google Map Pack?

Map Pack rankings come down to three things: how complete and optimized your Google Business Profile is, how many consistent reviews you have, and how relevant your website content is to local searches. I work on all three.

How long does it take to see results from SEO?

Most clients start seeing movement in organic rankings within 60 to 90 days. Meaningful lead flow from SEO usually takes four to six months. That’s why I recommend running LSA or PPC while SEO builds.

Can you help me get the Google Guaranteed badge for LSAs?

Yes. I walk you through the entire background check and license verification process. Once you’re approved, I manage the account daily to keep your ranking high and your cost per lead low.

How do I use my financing offer in my marketing?

This is one of the highest impact things you can do. I put your financing terms directly in ad headlines, landing page headlines, and your GBP description. “Windows starting at $99/month” converts much better than “free estimates.”

Do you work with contractors outside of Florida?

Yes. I work with window and siding companies nationwide. My strategies are built around local search signals, so they work regardless of your market.

How do I get more reviews without pestering customers?

I give you a simple one step process for asking after every completed job. A short follow up text with a direct link to your Google review page is usually all it takes. Consistency matters more than volume.

What makes window and siding marketing different from other home services?

The sales cycle is longer and the ticket size is higher. Homeowners are doing more research before they call. That means your online presence needs to build trust, not just generate clicks. I focus on reputation, content depth, and visibility across the full research journey, not just the moment someone searches.

Do you require a long term contract?

No. All plans are month to month. I earn your business by delivering results every single month.

Quality Leads. No DIYers.

Let’s Talk

Monthly Plans Start At $500/mo.

Stop burning your budget on clicks that never lead to a contract. I specialize in identifying the gaps in your current strategy to uncover high intent keywords your competitors are overlooking. By plugging the holes in your sales funnel, I’ll build a custom roadmap to lower your cost-per-acquisition and ensure every dollar spent drives a higher return for your window and siding business.

(855) 564-6631

Orlando, FL

Let’s Talk

Monthly Plans Start At 750/mo.

If your window and siding company needs more estimate requests, I can help. Let’s look at where your current digital presence has gaps and build a plan to fix them.

(855) 564-6631

Orlando, FL