PPC Consulting

Q: What is the difference between PPC and Local Service Ads?

With Google Search Ads you pay every time someone clicks your ad. With Local Service Ads you only pay when someone calls or messages you directly. LSA also gives you the Google Guaranteed badge and puts you above regular search ads. Many home service businesses benefit from running both.

You funded a Google Ads account. You waited for the phone to ring. Instead, your budget disappeared on clicks that never turned into customers. Bad keywords, weak ad copy, no conversion tracking, these are the real reasons most PPC campaigns fail. The platform isn’t broken. The strategy is.

I’m Christopher Berry, a Google certified PPC consultant with 30 years of experience managing paid search and social advertising campaigns for businesses across Florida and nationwide. I build and manage Google Ads and Facebook Ads campaigns that drive real leads, cut wasted spend, and turn your ad budget into a predictable source of new business. Plans start at $750 a month.

Why Most PPC Campaigns Waste Money

Running Google Ads or Facebook Ads without a strategy is like leaving a faucet running with no bucket under it. The money flows. Nothing gets collected.

Most businesses set up a campaign, pick some keywords or an audience, write a quick ad, and send traffic to their homepage. That approach almost never works. The keywords are too broad. The audience targeting is too loose. The ad doesn’t match what the searcher wants. The homepage doesn’t give them a reason to call.

A good PPC consultant fixes all three problems. I find the keywords your best customers actually use. I build the audiences most likely to convert. I write ads that match their intent. I send them to a landing page built to convert. When those pieces work together, your cost per lead drops and your call volume goes up.

I’m Christopher Berry. I’ve managed Google Ads and Facebook Ads campaigns for home service businesses, eCommerce brands, dental practices, law firms, and more. You work directly with me. No account managers. No handoffs. Just a PPC consultant who treats your budget like it’s his own.

Who I Work With

Business Type	What I Help With
HVAC, Plumbing, Electrical	High intent search ads, seasonal budget management, lead tracking
Roofing, Garage Door, Lawn Care	Local campaigns, call tracking, Google Guaranteed integration
Cleaning, Pool, Pest Control	Service area targeting, negative keyword management, cost per lead reduction
Dental Practices	Patient acquisition campaigns, competitive bidding, appointment tracking
Law Firms	High CPC keyword strategy, quality score improvement, conversion optimization
eCommerce Brands	Google Shopping campaigns, Performance Max, Facebook product catalog ads, ROAS optimization
Home Service Agencies	White label PPC management for your clients

My PPC Services

Google Search Ads

This is where I spend most of my time for home service businesses. Search ads put you in front of people who are actively looking for what you offer right now. I build tightly structured campaigns with high intent keywords, strong match type controls, and aggressive negative keyword lists so you’re not paying for clicks from people who’ll never hire you. I write ad copy that speaks directly to what your customer needs. I track every call and form submission back to the keyword that drove it.

Google Local Service Ads (LSA)

Local Service Ads sit above everything else on the page, including regular search ads. You get the Google Guaranteed badge, and you only pay for real leads, not clicks. I set up and manage your LSA profile, handle lead disputes for invalid calls, and optimize your service area and job category settings to bring in the right leads at the right cost. If you qualify for LSA, this is often the highest ROI channel I manage.

Google Shopping Ads

If you sell products online, Shopping ads put your product images and prices directly in front of buyers who are ready to purchase. I manage your product feed, optimize titles and descriptions for search relevance, and structure your campaigns to maximize return on ad spend. I also set up Performance Max campaigns when they make sense for your catalog and budget.

Facebook & Instagram Ads

Google captures demand. Facebook creates it. When someone isn’t actively searching for your service but fits your ideal customer profile, Meta Ads put your business in front of them before they ever open a search bar.

I manage Facebook and Instagram ad campaigns for lead generation, retargeting, and brand awareness. I handle audience research, creative strategy, ad copy, and campaign structure. Whether you’re a home service company looking to dominate a specific zip code, an eCommerce brand running a product catalog, or a local business building a retargeting funnel, Meta Ads can fill gaps that search alone can’t reach.

I also set up and manage Facebook Lead Ads so prospects can submit their contact information without ever leaving the platform, one of the lowest friction lead gen formats available for local service businesses.

Remarketing & Retargeting Campaigns

Most people who click your ad don’t convert the first time. Retargeting brings them back. I set up display, search, and social retargeting campaigns across Google and Meta that keep your brand visible to people who visited your site but didn’t call or buy. These campaigns are typically low cost and high ROI because you’re reaching a warm audience that already knows who you are.

Landing Page Strategy

Sending paid traffic to your homepage is one of the most common and expensive mistakes in PPC. I help you build or optimize dedicated landing pages for each campaign that match the ad message and give visitors one clear thing to do — call, fill out a form, or book. A better landing page lowers your cost per lead without changing your bids.

Services at a Glance

Service	What It Does	When You See Results
Google Search Ads	Captures high intent buyers actively searching for your service	Within days of launch
Local Service Ads	Google Guaranteed placement, pay per lead model	Within days of launch
Google Shopping Ads	Product listings with images and pricing for eCommerce	Within 1 to 2 weeks
Facebook & Instagram Ads	Audience based lead generation and retargeting on Meta platforms	Within 1 to 2 weeks
Retargeting Campaigns	Brings warm visitors back to convert across Google and Meta	Within 2 to 4 weeks
Landing Page Optimization	Increases conversion rate on existing traffic	Immediate improvement

My Process

When you contact me, I start with a free audit of your current ad accounts. For Google Ads, I look at your campaign structure, keyword match types, negative keyword lists, quality scores, conversion tracking, and landing page setup. For Facebook Ads, I review your audience targeting, creative performance, pixel setup, and campaign objective alignment. I tell you exactly where your budget is leaking and what it would take to fix it.

Then I build a plan based on your goals and your market. I manage everything personally. Every week I review your data. I adjust bids, test new ad copy, update audiences and negative keywords, and monitor your conversion tracking to make sure nothing falls through the cracks.

Each month you get a plain language report. It shows you how many calls, forms, and leads came from your ads, broken down by platform. No marketing jargon. No metrics that don’t matter. Just the numbers that tell you whether your investment is working.

I take on a smaller number of clients so each one gets real attention. You’ll never be an account number to me.

Why Choose Me

	Christopher Berry	Agency
Who manages your account	Me, directly	A rotating junior team
Experience	30 years in digital marketing	Varies by account manager
Certifications	6 active Google certifications	Varies
Platforms	Google Ads + Facebook & Instagram Ads	Varies
Reporting	Plain language monthly reports	Automated dashboards
Contract required	No, month to month	Often 6 to 12 months
Starting price	From $750/mo	Typically $1,500/mo or more
Point of contact	One person, always	Varies by account

I hold six active Google certifications covering Search, Analytics, Shopping Ads, Video, Measurement, and My Business. I’ve spent nearly three decades in digital marketing and I’ve managed campaigns across dozens of industries on both Google and Meta. I know what a good campaign structure looks like and I know what a wasted budget looks like. When you work with me as your PPC consultant, you get someone who’s seen every common mistake and knows exactly how to fix it.

PPC Resources

Google Ads Glossary for Home Service Businesses

Google Ads comes with a language of its own, and most agencies never bother to translate it. This glossary does. It covers more than 60 terms across six categories: account structure, performance metrics, bidding and budget, ad formats, targeting, and Local Service Ads. Every definition is written in plain English with a real home services example so you can see exactly how it applies to your business. Whether you’re reviewing a monthly report, evaluating a new campaign, or just trying to understand what your consultant is telling you, keep this guide handy. A business owner who understands the numbers is a lot harder to shortchange.

Download

Google Ads Verification Process Guide

Getting verified on Google Ads is one of the first things you’ll need to do before your ads can run. The process involves confirming your identity, uploading business documents, and verifying your domain. It sounds simple, but a blurry ID or a name mismatch can delay your account by days. This guide walks you through every step, from where to click to what documents to submit, so you can get verified quickly and get your ads running without the headache.

Download

Frequently Asked Questions

What does a PPC consultant do?

A PPC consultant builds, manages, and optimizes paid advertising campaigns on platforms like Google Ads. I handle keyword research, ad copywriting, bid management, negative keyword lists, conversion tracking, and monthly reporting. My job is to make sure every dollar you spend on ads works as hard as possible and drives real leads, not just clicks.

How much does PPC management cost?

PPC management through Join Me Here Inc. starts at $750 a month. That covers campaign setup or audit, ongoing optimization, bid management, weekly monitoring, and a monthly performance report. Your ad spend is separate and paid directly to Google.

How do you stop wasted clicks from eating my budget?

I use a layered negative keyword strategy to block searches that won’t convert. That means filtering out competitor names, DIY searches, out of area queries, and anything else that burns budget without producing leads. I also use match type controls and placement exclusions to keep your spend focused on buyers who are ready to act.

How long before I see results from Google Ads?

Most campaigns start driving calls within the first week of launch. The first 30 to 60 days are about learning and optimization. I use early data to tighten your targeting, cut underperforming keywords, and improve your cost per lead. Campaigns usually hit their stride in months two and three.

Do I need a landing page or can I use my website homepage?

You need a dedicated landing page. Sending paid traffic to your homepage is one of the most common reasons PPC campaigns underperform. A good landing page matches the message in your ad, removes distractions, and gives visitors one clear action to take. I’ll help you build or optimize one as part of my process.

What’s the difference between PPC and Local Service Ads?

With Google Search Ads (PPC) you pay every time someone clicks your ad. With Local Service Ads you only pay when someone calls or messages you directly. LSA also gives you the Google Guaranteed badge and puts you above regular search ads. Many home service businesses benefit from running both. I can manage both for you.

Do you work with businesses outside Florida?

Yes. I manage Google Ads campaigns for businesses nationwide. All work is done remotely. You’ll have direct access to me by phone, email, and scheduled strategy calls.

Do you require a long term contract?

No. All plans are month to month. I earn your business by delivering results you can see.

Can you take over an existing Google Ads account?

Yes. I start with a full audit of your existing campaigns and identify exactly where your budget is being wasted. Most inherited accounts have structural issues that are costing real money. A cleanup often reduces cost per lead significantly within the first 30 days.

How do you track whether my ads are actually driving leads?

I set up conversion tracking for phone calls, form submissions, and any other action that matters to your business. Every lead is tied back to the keyword, ad, and campaign that produced it. You’ll see exactly what’s working and what isn’t every month.

What industries do you specialize in for PPC?

My primary focus is home service businesses such as HVAC, plumbing, electrical, roofing, lawn care, cleaning, pool service, garage door, and pest control. I also work with dental practices, law firms, eCommerce brands, and insurance agents. If your business relies on local leads or online sales, I can build a campaign that delivers them.

Ready to Improve Your Return?

Let’s Talk

Monthly Plans Start At $750/mo.

If clicks are costing you money but leads aren’t coming in, something in your campaign is broken. I’ll find it. Fill out the form and I’ll take a look at your current PPC strategy and tell you exactly how I can improve your setup.

(855) 564-6631

Orlando, FL