Roofing Marketing
Roofing is one of the most competitive home service markets in the country. After every storm, out of town contractors flood local neighborhoods, undercut prices, and disappear before the warranty work comes due. If your roofing company isn’t showing up at the top of Google when a homeowner starts searching, you’re losing high ticket jobs to companies that won’t even be around next year.
I’m Christopher Berry, a roofing marketing consultant with 30 years of experience and six active Google certifications. I work directly with roofing contractors across Florida and nationwide to generate consistent leads, dominate local search, and build an online presence that earns trust before a customer ever calls.
Month to month roofing marketing plans start at $750/month. No long term contracts. No junior account managers. You work directly with me.
What Roofing Marketing Actually Fixes
| The Problem | What I Do About It |
|---|---|
| Competitors outrank you on Google | Local SEO and Map Pack optimization built for roofing |
| Storm traffic spikes and your ads aren’t ready | Pre-built storm surge campaigns I can activate same day |
| Homeowners call, then go elsewhere | Conversion focused landing pages that close leads faster |
| You don’t know where calls are coming from | Call tracking and monthly reporting tied to actual jobs |
| Paying for bad leads and junk calls | LSA dispute management to recover credits from Google |
| Slow season drains cash flow | Year round lead strategy that doesn’t stop between storms |
My Roofing Marketing Services
| Service | What’s Included |
|---|---|
| Local SEO | Google Business Profile optimization, citation building & service area targeting |
| PPC Management | Google Search Ads targeting replacement, repair, and restoration searches in your zip codes |
| Local Service Ads (LSA) | Google Verified LSA setup, bid management, lead dispute filing |
| Website Optimization | Mobile speed, click to call, conversion focused service pages |
| Reputation Management | Review generation strategy, response templates, GBP post management |
| Reporting | Monthly call tracking reports, cost per lead breakdown, campaign performance reviews |
Who I Work With
I work with roofing contractors who are serious about growing their business with a real marketing strategy. That includes:
- Residential roofing companies doing repair and full replacements
- Commercial roofing contractors targeting property managers and HOAs
- Insurance restoration specialists working storm damage claims
- Multi-crew operations ready to scale into new service areas
- Solo owner operators who want a consistent flow of inbound leads
If you rely on door knocking, yard signs, or referrals alone to keep crews busy, that’s the gap I fill.
Roofing SEO vs. Roofing PPC
Not sure which channel is right for your company right now? Here’s how I think about it.
| Local SEO | Google Ads / LSA | |
|---|---|---|
| Best for | Long term market dominance | Fast lead volume right now |
| Cost model | Monthly retainer, no per click cost | Pay per click or pay per lead |
| Time to results | 3 to 6 months | Days to weeks |
| Storm readiness | Builds authority over time | Can be activated same day |
| Ideal for | Established contractors building a brand | Newer companies or seasonal surge coverage |
| My recommendation | Run both when budget allows | Start with LSA if you need calls now |
Why Roofing Contractors Work With Me
I’m not an agency. I’m a solo consultant who works directly with you. That means no handoffs, no junior account managers, and no one learning the ropes on your budget.
| What Sets Me Apart | Details |
|---|---|
| 30 years of experience | I’ve been doing this since 1998 across dozens of home service trades |
| Six Google certifications | Search, Shopping, Analytics, Video, Measurement, and Google Business Profile |
| 5 star rated | Verified reviews from real clients across multiple platforms |
| Month to month | No contracts. I earn your business every single month |
| Direct access | You call or text me. Not a ticketing system. Not a call center |
| Roofing industry knowledge | I understand storm cycles, insurance restoration leads, and seasonal demand shifts |
Certified Digital Marketing Consultant
You deserve proof that your marketing is backed by real platform expertise, not guesswork. I hold active certifications across Google Ads, Google Analytics, Google Business Profile, Microsoft Advertising, and AI powered ads, so you know every strategy is built on verified, current platform knowledge.
- AI-Powered Performance Ads Certification
- Windsor AI Data Integration Expert
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Shopping Certification
- Google Ads Video Certification
- Google Ads Measurement Certification
- Google Analytics Certification (Universal & GA4)
- Google My Business Certification
- Microsoft Search Certification
See the issuing organization and date for each certification on my Certifications page.
Frequently Asked Questions
Ready For The Big Storm?
Let’s Talk
Monthly Plans Start At $750/mo.
Roofing is a high ticket business. One extra replacement job a month can pay for everything. I’ll look at your current setup, identify the biggest opportunities in your market, and give you a clear plan with no pressure.
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